Rhetorical Analysis of L’Oréal Paris Gender Diversity Campaign (Mar 4, 2022)
"Mascara" "Nail Polish" "Lipstick" While the beauty industry is notoriously criticized for its preponderance of male CEOs and company leaders, one of the largest cosmetics companies in the industry is giving back to its main demographic of women by promoting female empowerment. In 2019 L’Oréal Paris collaborated with the McCann Dusseldorf Agency to create the campaign “This is an Ad for Men,” which features three print advertisements directed toward men that advocate for more women leadership. Though the three prints promote cosmetic products sold by L’Oréal Paris, the message goes deeper than commodities and consumerism to address the serious social issues that impact those who use L’Oréal Paris’ products most. Originally created with the fact that German companies are comprised predominantly of men in mind, the advertisements more globally address lack of gender diversity in the workforce as well as th...